Beringer In-Store Taste Station

Californian wine brand Beringer has developed a beverage tasting experience similar to that of perfume testing. Non-alcoholic flavored strips have been formulated and dispensed from boxes mounted onto shelves in front of three of Beringer's bestsellers: White Zinfandel, Cabernet Savignon and Chardonay.

Southern Comfort Drone Delivery

Cocktails and Louboutins

As part of its summer menu, patrons of The Ritz London can partake in The Tallulah, presented in a striking black shoe with a glass heel designed by Christian Louboutin.

"The Tallulah cocktail, served in the Rivoli Bar, commemorates a famous moment in Ritz history, when Tallulah Bankhead sipped champagne from her slipper during a press conference," Stephen Boxall, managing director of the Ritz, told WWD.