In October, Michael Kors will launch Bradshaw 100. For each watch sold, 100 children in a hunger strciken area will receive a nutritious meal. The Bradshaw 100 comes in two versions — black with a silver-tone dial and gold-tone with a gold-tone dial. Both sport a detailed map of the world etched on the face and Kors’ signature engraved on the back, along with Watch Hunger Stop and the Message “1 Watch = 100 Meals.” The limited-edition watches will be available exclusively in Michael Kors stores worldwide and michaelkors.com. They retail for $295.
The Bradshaw 100 is the latest addition to Kors' Watch Hunger Stop initiative. In 2013, Kors entered in to a partnership with the United Nations World Food Programme.