GIRL: Pharrell's New Fragrance

Grammy Award-winning Pharrell Williams has conceived his first fragrance, a unisex scent named "Girl".

“There should be no lines — I learned that from Comme des Garçons,” said Williams during an interview in London. “Hence, Girl — for girls and boys. We just found another way to say unisex,” added Williams, whose scent, a collaboration with Comme des Garçons Parfum SA, will launch in London on Sept. 1.


Girl will launch at Dover Street Market London on Sept. 1, and roll out to the U.S. on Sept. 5. It will be sold at all Dover Street Markets — in Tokyo, London and New York — and at Sephora, via an exclusive partnership, in the U.S., Canada and France.

The bottle, logo and packaging have been designed by House + Holme, featuring bold, cartoonish artwork by the artist Kaws — a friend of Williams’. The 100-ml. bottle is priced at $135, while a 10-ml. travel size version costs $30.

The fragrance was conceived by Williams, and created by Christian Astuguevieille, creative director of Comme des Garçons Parfums, with Antoine Lie of Takasago. It is produced and distributed by Comme des Garçons Parfum.