Salon veteran, Valery Joseph launches his first line of hair products, LONG.
"My expertise is in long hair,” said Joseph, “but my struggle is most hair gets to a certain length and loses its thickness.”
The 10-piece collection — which consists of four shampoos, $36 each; three conditioners, $38 each; two treatment masks, $50 each, and an oil, $45 — features a proprietary blend of ingredients called smart keratin that is designed to detect weakness and breakage in the hair through ionically charged molecules. The molecules attract the keratin protein and is said to build depth and durability in hair.
The collection will be sold exclusively at Barney's and Valery Joseph's salon for six months starting on
Monday.
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