Chanel Launches Coco Noir

Photo Courtesy of Chanel

In 1984, the original Coco scent was introduced to the world, and then in 2001 Coco Mademoiselle was introduced. And on August 17th, Chanel will introduce it's third fragrance Coco Noir.

Coco Noir pays homage to the memory of Gabrielle "Coco" Chanel, who once said “a woman who doesn’t wear perfume has no future".

Noir has top notes of grapefruit and Calabrian bergamot; a heart of rose absolute, rose essence, jasmine absolute, narcissus and rose geranium leaf, and a drydown of Brazilian tonka bean, Venezuelan tonka bean, Indonesia patchouli, New Caledonian sandalwood, bourbon vanilla and white musk frankincense. The bottle black with gold accents and is the classic Coco shape.

A 1.7-oz. Noir eau de parfum will retail for $98 in the U.S.; a 3.4-oz. size will sell for $130. Distribution will be limited. At launch, Noir will only be available at 700 of the 2,000 department and specialty stores that carry Chanel fragrances.