Sunday, August 12, 2012

World's Largest Shoe Floor: Macy's Herald Square

Photo by Courteys of Macy's/Studio Rendering


On Friday, August 10th, Macy's opened a portion of the world's largest shoe floor. All eyes (and feet) are on Macy's!

As part of the $400 million overhaul of the 2.2 million-square-foot Herald Square flagship, Macy’s is romancing women’s shoes by giving them more selling space than any other retailer in the world — 39,000 square feet! In second place is Selfridges in London with its 35,000 square feet of selling space devoted to footwear. Macy’s is also relocating shoes to the second floor.

Photo by George Chinsee


There will be a staggering 280,000 pairs of shoes, representing a 50% increase in product. Including all the back-of-the-house storage space that’s been modernized as well, Macy’s will have 63,000 square feet in total for shoes.

At Macy’s, shoes rank among the hottest businesses, along with accessories, watches, cosmetics and jewelry, though it’s not necessarily a slam dunk. “This is a category that requires excellent salesmanship, a comfortable environment and, very importantly, a wide range of product that cover the styles, assortments and price points for a large number of customers. We have all that covered,” Terry J. Lundgren, Macy’s chairman, president and chief executive officer, said in an interview.

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