Building Better Denim: New Signature by Levi Strauss & Co.™

 Photo by: PRNewsFoto/Levi Strauss & Co.

 

This Fall, the Signature by Levi Strauss & Co.™ brand is introducing completely new styles into its already successful line of fashionable and affordable jeanswear for women. Jeans that slim, smooth, elongate, and flatter will soon be offered at an everyday low Walmart price.

Available at Walmart stores for under $20, new styles include the Simply Stretch Skinny jean featuring a pull-on waistband and ultra-soft, extra stretchy denim to create the ultimate wear-anywhere skinny jean. Also coming soon, the new Curvy line designed to specifically fit and flatter women with curvier figures. Offered in a Boot Cut and Skinny, the new Curvy jeans are contoured to prevent gaping in the seat and made with extra stretchy denim for all day comfort. 

"We are constantly striving to build a better women's jean," said Mary Shoval, Senior Merchant for Signature by Levi Strauss & Co.™. "With Simply Stretch and all of our new Women's styles, we developed denim fabrics that offer an ultra-soft hand feel and the highest possible stretch while remaining true to the high quality standards the Signature by Levi Strauss & Co.™ brand is known for. Every stitch, pocket, finish and detail is thoughtfully considered to flatter a woman's body using premium denim she will feel good in all day."