Get Your Intelligent Color Experience In The Subway

Riding the subway just got more beautiful! L'Oreal Paris is making history by unveiling the first-ever, intelligent vending experience in the New York City Subway system. Launching Monday, November 4, 2013, at the Bryant Park Station in Manhattan, the breakthrough L'Oreal Paris Intelligent Color Experience works as a three-step process. It first detects the colors in a woman's outfit and picks out the most prominent and related color palettes, then recommends L'Oreal Paris products to match and lastly allows women to quickly and easily purchase those products on the spot.

"We are proud to continue L'Oreal Paris' digital leadership by being the first brand to bring women a highly customized and convenient way to shop beauty in a place they would least expect it – the New York City subway," says Marc Speichert, Chief Marketing Officer of L'Oreal USA.  "It marks the latest 'stop' in our unparalleled quest to combine the latest in technology with the highest in quality to help every woman embrace her unique beauty."

"The MTA is very pleased to see a brand, like L'Oreal Paris out in front of the emerging virtual shopping trends that promises to blur the lines between traditional outdoor advertising, traditional bricks and mortar retail and etailing," said Jeffrey Rosen, MTA Director of Real Estate. "The MTA and our advertising contractor, CBS Outdoor, will be watching this program closely to see if it can be replicated and scaled up within the MTA network. As the advertising industry continues to test and demonstrate new ways to reach consumers in high traffic environments, we're happy to facilitate such experimentation within our system."

Be sure to stop by the Bryant Park station and get your Intelligent Color Experience!