Pepsi & NFL Anthems Music Collaboration

Pepsi And National Football League Announce Breakthrough Pepsi NFL
Anthems Music Collaboration With Stars Kid Rock, Kelly Clarkson,
Ice Cube, Wiz Khalifa And Travie McCoy. (PRNewsFoto/PepsiCo

Pepsi and the National Football League (NFL) today announced the launch of the Pepsi NFL Anthems program. The program will bring to life four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa's 'Black and Yellow,' an anthem that swept the nation last season. The anthems were inspired by the artists' passion for their cities and hometown NFL teams.


Clarkson, global superstar and two-time Grammy Award winner, today released her Dallas-themed anthem 'Get Up (A Cowboys Anthem).' "Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor," she said. The remaining songs will be debuted weekly and available for free download at www.PepsiAnthems.com until 2/28/13.

Travie McCoy's New York Giants anthem, titled 'All In,' will be exclusively available at retail stores, including Wal-Mart, on specially marked 24-packs of Pepsi, Diet Pepsi and Pepsi MAX. McCoy's song can be downloaded as of today using the in-pack redemption code until September 3, after which it will be available for free download on PepsiAnthems.com.  From August 13 – September 24, fans can also visit the site for a chance to win a trip to the 2013 Super Bowl - no purchase necessary.
The additional custom team anthems include:

• Oakland Raiders & Ice Cube – critically acclaimed actor, director and producer; 6 Solid Platinum Albums released
• Detroit Lions & Kid Rock – 5x Grammy Award nominee; over 23 million albums sold