Friday, April 3, 2015

Chanel to Launch E-Commerce

Chanel will launch e-commerce as early as fourth-quarter 2016, according to Bruno Pavlovsky, Chanel's president of fashion. In addition, three of the Métiers d’Art companies, owned by Chanel under its Paraffection subsidiary, will launch e-commerce by the end of this year. In New York for Tuesday night’s Métiers d’Art show at the Park Avenue Armory, a redo of the one presented in Salzburg in December, Pavlovsky declined to elaborate on Chanel's plans to venture into e-commerce. 


Do you think this is a good move for the brand?

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