Chanel will launch e-commerce as early as fourth-quarter 2016, according to Bruno Pavlovsky, Chanel's president of fashion. In addition,
three of the Métiers d’Art companies, owned by Chanel under its
Paraffection subsidiary, will launch e-commerce by the end of this year.
In New York for Tuesday night’s Métiers d’Art show at the Park Avenue Armory, a redo of the one presented in Salzburg in December, Pavlovsky declined to elaborate on Chanel's plans to venture into e-commerce.
Do you think this is a good move for the brand?
No comments:
Post a Comment