Sunday, September 8, 2013

Stella McCartney x Goop

What happens when two close friends, who tend to be perfectionists, collaborate? Stella McCartney x Goop - the capsule collection created by Gwyneth Paltrow and Stella McCartney.

The friends created a capsule collection for Goop, Paltrow’s site devoted to a healthy lifestyle, beautiful things to covet and buy and delicious food. The collection consists of such exclusive styles as a classic black blazer, charcoal gray knit jumpsuit, black jean and black wool trouser. McCartney’s newly introduced Beckett handbag in black, gray and white will also be available. Prices start at $795.

Stella McCartney x Goop is part of the Goop Collection, the e-commerce part of the site, launched in 2012. It offers an ever-changing selection of exclusive products to Goop readers. Past Goop Collection associations include Cynthia Rowley, Rag & Bone, Warby Parker and Alexandra von Furstenberg.

The collection will launch on the site this Thursday, Sept 12.


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