Rihanna UNLOCKED!

On Thursday, September 22nd at 9:00a ET, international superstar Rihanna , commandeered the worldwide launch of her brand new single "We Found Love" feat. Calvin Harris , utilizing her Facebook page and radio simultaneously. Rihanna is the #1 female artist on Facebook with over 45 million fans. The global launch of "We Found Love" kicked off the new "Rihanna: UNLOCKED" campaign, leading up to the release of her upcoming sixth Def Jam studio album on November 21st (title to be announced in the weeks ahead).   "We Found Love," sets the stage for Rihanna's forthcoming new album, the eagerly anticipated follow-up to LOUD (released November 2010 ), an industry phenomenon that is multi-platinum worldwide, with global sales of nearly 8 million.

 
Pushing musical and digital boundaries, the "Rihanna: UNLOCKED" campaign is designed as a thank you to her tens of millions of fans worldwide, aka #RihannaNavy, who will be in the driver's seat with the power to  unlock exclusives from  Rihanna's new album.  Rihanna: UNLOCKED, an environment built by AgencyNet, will live as an interactive, gamified experience on her Facebook profile, and the Navy is tasked to work in combination with fans around the world on multiple "missions" to unlock the exclusives.  UNLOCKED provides fans with a direct, engaging lifeline to Rihanna while she's on tour throughout the UK and Europe from September 29th until December 22nd .  Already this week, fans have unlocked the lyrics, artwork and the single itself to "We Found Love". The Navy completed the fourth mission on Friday and has unlocked www.rihannanow.com with a special message from Rihanna.  Join the Navy, as they continue to complete each mission to unlock the exclusives.