Saks Builds An "Empire"

Saks Fifth Avenue partnered with Fox to produce a multiplatform partnership that includes "Empire"-themed windows at the New York and Beverly Hills flagships, from Sept. 10 to Oct 7. “Empire’s” second season will premiere on Sept. 23. Gold, being the color of the records everyone wants to produce, the color of Empire Enterprises’ logo and the color of the shows’ promo shot, will fittingly be the operative tone in the windows.

"Empire" will be featured in the Saks fall magalog, on saks.com and social media channels, where the winner of a contest, "How to Build an Empire" will get a behind-the-scenes tour of the show.