Stuart Weitzman proudly launches its first television commercial
starring the face of the brand, Gisele Bündchen, during this year’s MTV
Video Music Awards on August 30th. Directed by renowned
fashion photographer Mario Testino, the black-and-white commercial tells
the story of the brand’s connection to dance and music.
Known for effortlessly combining fashion and function, Stuart
Weitzman kicks off the fall boot season with a visual storytelling of
that message in a music video format made for television. The commercial
features Gisele in the stretch plonge leather KOKO bootie doing the
electric slide with an all-male troupe of dancers, choreographed by
Marty Kudelka at the world famous Millennium Dance Complex. Authentic to
the movement, Gisele’s beauty and grace capture the emotion in motion
of dancing in Stuart Weitzman boots. Dancing in Stuart Weitzman shoes
has become a unique and differentiated brand story over the last few
years as the brand has built a stellar reputation for creating custom
tour shoes for some of the music industry’s biggest stars, including
Beyoncé and Taylor Swift. The commercial is a tribute to both that
unique craftsmanship and to the music industry resonance, thus making it
fitting to launch during an award show that celebrates the fusion of
music and performance.
The commercial is a 30-second cut of the brand’s social music video “Make That Move” which will launch on www.stuartweitzman.com,
with its social channels fueling the conversation by encouraging
followers to share the video along with the trademarked hashtag
#inourshoes. Starring alongside Gisele, as a continuation of the ongoing
fashion and function story emphasizing the designer’s popular stretch
materials, will be a dynamic duo of boots: the over-the-knee LOWLAND in
nero plonge leather and the lace-up stretch DOWNTOWN sneaker boot.
Progressive recording artist, model and muse Maluca Mala lends her
dynamic vocals to the upbeat title track, produced by DJ Solidisco. The
song is available to download exclusively on the Stuart Weitzman
website, www.stuartweitzman.com.
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