“Calvin Klein originated sexy, and we’re going to reclaim, reimagine and reimage it,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
The campaign includes digital, outdoor and print advertising and will run in 21 countries this fall. Digital placements on social and mobile sites will amplify and create conversation around “the original sexy” campaign. Ad imagery will also include the #mycalvins call to action, which encourages fans of the brand to participate in the social media campaign by posting a selfie wearing Calvin Klein.
This is Jenner's second global campaing for Calvin Klein this year. Earlier this year, she appeared in the campaign for Calvin Klein Jeans #mycalvins Denim Series.
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