Friday, July 25, 2014

The Relaunch of Stella

Stella McCartney has relaunched her signature scent Stella. While the scent is the same, the packaging is different and there are new bottle sizes.

The new packaging features a plum-colored outer carton covered in embossed gold polka dots. The fragrance is made with licensee Procter & Gamble.

The scent originally launched in 2003 was made with YSL Beauté. It has a top note of rose essence fused with peony flower and mandarin essence, while the heart note is based on rose absolute. The base notes include woody ambers.

The new Stella range features an eau de parfum in 30-, 50- and 100-ml bottles, and a 200-ml body lotion.

Harrods will have the U.K. exclusive until Aug. 1, when there will be a worldwide rollout.

The fragrance will also be available in Stella McCartney stores and online at stellamccartney.com for the first time.

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