Lane Bryant Teams Up With The Toledos

Lane Bryant's 34th Street Flagship Store in NYC.
(PRNewsFoto/Lane Bryant)

Lane Bryant has teamed up with husband-and-wife design team, Isabel and Ruben Toledo to launch a capsule collection — a first for the plus-size retail chain.

For the holiday season a novelty T-shirt and tote bag highlighting Ruben Toledo’s signature sketches, will be in stores. A full collection of ready-to-wear, outerwear and accessories planned for spring. This alliance is a major shift for the couple, especially for Isabel Toledo, who has generally been press shy and who, like her husband, gravitates towards more artistically minded projects.

Fans of the designers will be able to find their Lane Bryant designs in 500 doors and on lanebryant.com. To tout their collaboration, Lane Bryant and the Toledos are planning a fashion show for next year.

“We’re looking together at all product categories and nothing is being ruled out as a possibility for inclusion down the road. This is a big deal for us and we’re treating it in that manner in every way we can,” according to chief executive officer Linda Heasley.