Directors of the movie are Jennifer Aniston, Alicia Keys, Demi Moore, Patty Jenkins and Penelope Spheeris.
“Warriors in Pink has always been about the courage and the strength it takes to fight this disease,” said Tracy Magee, Ford’s primary brand experiential manager. “This year we’ve really been focusing on people’s stories – the stories behind the disease. This Lifetime project ties in extremely well with our Warriors in Pink campaign.
“Five” is five short films that explore the impact of breast cancer on five very different women. Through an interconnected story arc, the films use humor and drama to focus on these women and their lives at different stages of their diagnoses. The stories look at the effect the disease has on relationships and the way the women perceive themselves while searching for strength, comfort, medical breakthroughs and ultimately a cure.
In addition to the in-movie integration, the Warriors in Pink campaign will be featured in a short segment at the conclusion of the film that includes exclusive footage from the movie.
“The Aniston-designed T-shirt shows a child’s drawing of a man on the moon,” said Magee. "It ties in with the first story, where a little girl’s mother loses her battle with breast cancer on the same day man first lands on the moon. The little girl grows up determined to find a cure – she opens an oncology clinic where she’s treating the other women we meet in the stories of ‘Five.’
“The T-shirt links those first experiences together – if we can land a man on the moon, we can cure breast cancer.”
For Aniston, the design of the T-shirt goes even deeper.
“My T-shirt stands for a future in which we no longer have to live in fear of cancer,” Aniston said. “I’ve had an amazing journey working on ‘Five,’ and it was only fitting I was able to bring that energy into the design of this Ford Warriors in Pink T-shirt. I encourage all of you to take a stand against breast cancer and join the brave men and women who are battling the disease as we speak.”
