For The Second Year Italy is Top Choice For Vacations

(PRNewswire) -- Few Americans have both the financial wherewithal and scheduling flexibility to take a vacation anywhere in the world on a whim, but that makes it no less fun to think about.  When American adults were asked where they would choose, if they could spend a vacation in any country in the world outside of the U.S. and not have to worry about cost, the country named most often—for the second year in a row—was Italy.  In fact, Italy has been a top pick for Americans for some time – it has ranked as either the first or second choice for the past 8 years.

These are some of the results of The Harris Poll of 2,183 adults surveyed online between July 11 and 18, 2011 by Harris Interactive.

This year Great Britain comes in at the number 2 spot, followed by Australia in 3rd.  This is the lowest ranking Australia has seen since this question was first asked in 1997; last year and in 2008 Australiawas 2nd on the list and every other year until now it has been 1st.  Rounding out this year's top 5 areIreland (4) and France (5).  

Greece holds steady at its ranking of 6 from last year, while it seems Spain has become slightly more popular, moving up from 9 last year, and 10 before that, to 7 this year.  Germany has dropped from a tie for 6th last year to 8 this year, and Japan dropped one spot to number 9.  America's neighbor to the north,Canada, comes in at number 10 this year, followed by the much farther away New Zealand, at number 11.  Rounding out the top 15 vacation destinations are Switzerland (12), Israel (13), and returning to the list after an absence last year is Brazil at 14 and China at 15; China was last in the top 15, also at number 15, 4 years ago.

Mexico and the Netherlands dropped off of the top 15 list this year – they were listed at 13 and 14, respectively, last year.

Looking at the chosen countries for vacation, over half of Americans would choose somewhere in Europe(53%), two in five would choose to go to a country in Asia or the Pacific region (19%) while one in ten prefer a country in the Americas or Caribbean (10%).  Much smaller numbers say they would choose to vacation in a Middle Eastern country (2%) or Africa (2%) while 3% say they would not leave the U.S. and 6% are not sure where they would choose to go.

Not surprisingly, different groups of people have different vacation priorities.  While the top vacation destination for both men and women is Italy, the rest of their top 5 falls out somewhat differently: for men the 2nd top pick is Australia, followed by Great Britain (3) and then France & Spain (which are tied for 4th).  The female top 5 list includes Great Britain (2), Ireland (3), Australia (4) and France (5).  There seems to be an age divide in vacation preferences as well – younger Americans including Echo Boomers, aged 18-34, and Gen X, aged 34-46, both say Italy is their top pick, while for older Americans—Baby Boomers, aged 47-65, and Matures, aged 66 and over—the top pick is Great Britain.