Kerry Washington will join Neutrogena as it's latest celebrity
brand ambassador and a new role as creative consultant, the
Johnson & Johnson-owned company announced last Thursday.
“Kerry
is very aspirational to every type of woman and committed to making a
real difference. And she balances it all so gracefully while having
beautiful, healthy skin,” said Neutrogena general manager Michelle
Freyre.
The creative consultant role will go beyond serving as
the face for the company’s print and television advertising and extend
into product development and marketing initiatives. Washington join the ranks of the company’s other
brand ambassadors: Julie Bowen, Jennifer Garner, Hayden
Panettiere, Emma Roberts, Kristen Bell and Gabrielle Union.
“For me, there has to be a connection between health
and beauty. Those things can’t be in a vacuum and I think Neutrogena
really champions healthy skin and beauty with a focus on health. So I
gravitated toward their values and commitment to quality,” she said.
“The more I met with these smart women, scientists and executives, it
became clear that the company really values intelligence and the
well-rounded beautiful woman, and I felt that was something I could
really get behind.”
Washington’s reputation for authenticity
earns her a fiercely loyal fan base, a segment of women Neutrogena is
eager to connect with as well. Her first ads will appear in early 2014,
touting the launch of the Visibly Even line’s BB creams as well as core
products such as the Makeup Remover Wipes.
Washington
said, “For me, the creative consultant role is also fun because I get
to bring my fans on this adventure with me. They know that I’m not just
telling them that I’m passionate about a product because I have to say
that contractually. They know that I have a voice in the company and
that I’m discovering and learning more about skin health all the time
and giving the company feedback. ”
As for the products, two of
Washington’s favorites are the Healthy Volume Mascara and the Makeup
Remover Wipes. “I’m obsessed with them,” she said, “But in terms of
getting to discover and play with the full product line, I get to do
that with my fan base. It’s a much more real connection.”
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