Fighting Cancer With Fashion

Nigel Barker, Chrissy Teigen, and Elsa Hosk join forces with Nine West, the CFDA and a bevy of beautiful models to launch the annual Nine West Runway Relief initiative. Now in its third year, the program aims to marshal the forces of the fashion and modeling industries to step out for a cause and raise funds and awareness for Fashion Targets Breast Cancer, The CFDA’s Charity.

Nine West’s Runway Relief Program has enlisted top fashion models participating in fashion week, including Chrissy and Elsa, to wear a limited edition, Nine West biker boot ($149). Each step the models take off the runway including castings and fittings will equate to a monetary donation that Nine West will make to Fashion Targets Breast Cancer. Nine West fans and supporters of Fashion Targets Breast Cancer have the opportunity to help support the cause with a purchase of the Runway Relief tank top ($29) or Jet Jeans by John Eshaya ($194) available on Nine West’s website.

“Nine West is honored to work with the most fashionable partners, from models and photographers to the CFDA and their charity, Fashion Targets Breast Cancer, for the third year of Runway Relief,” said Debbie Woloshin, Senior Vice President of Marketing at Nine West. “Raising money and awareness for early detection, research and care is our number one priority.”

“This year we will elevate the Nine West Runway Relief program to the next level. Our three year exclusive partnership with Nine West and Fashion Targets Breast Cancer reaffirms the brands commitment and dedication to raising awareness for this worthy cause. We are excited to join forces as an authoritative voice behind this powerful movement,” said Steven Kolb, Chief Executive Officer of the CFDA.

“Runway Relief is a powerful vehicle to increase breast cancer awareness and empower women around the world,” said Diane von Furstenberg, CFDA President.

Nine West and the CFDA are also creating a series of Public Service Announcements with interviews fromProfessor of Clinical Medicine and Medical Director of the Weill Cornell Breast Center, Dr. Anne Moore, breast cancer survivors as well as CFDA members, Diane Von Furstenberg, Charlotte Ronson, Tracy Reese and KellyCutrone to help unite the fashion industry to spread the word.

Consumers will also have the option to directly support the cause by making a dollar donation during checkout from August 1st through October 31st at Nine West stores nationwide.

Join. Donate. Sponsor. Shop at www.ninewest.com