Fashion Fair's New Liquid Mineral Foundation

Fashion Fair's True Finish Refining Mineral Foundation.

Photo By Kyle Ericksen

Fashion Fair is launching a brand new product, True Finish Refining Mineral Foundation, is said to be the brand’s “biggest launch in 20 years”, it hits counters this month!

True Finish is Fashion Fair’s first liquid mineral foundation and is available in 18 shades. True Finish is fragrance, paraben and oil free and features a technology said to protect and hydrate skin with the help of malachite, an antioxidant-rich semiprecious mineral. Fashion Fair promises a lightweight coverage suitable for a broad range of ethnic skin tones.

“Mineral is not new to beauty category, but when you are black, minerals have a tendency to be ashy or dull on the skin after a couple hours of wear,” said Clarisa Wilson, president of Fashion Fair. “We looked at minerals that illuminate and enhance darker complexions.”

True Finish will be available at select stores including Macy’s, Lord & Taylor, Bon-Ton, Belk and Dillard’s and on fashionfair.com for a $28 suggested retail price.